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12.05.08 GUN MAKER ISSUES THE LAMEST RESPONSE IN MARKETING HISTORY.

HS PRECISION SHOVES ITS FOOT FURTHER DOWN ITS MOUTH

Demonstrating the marketing skills of a pipe wrench, the geniuses at HS Precision, who marketed their rifles with a testimonial from an FBI sniper who shot and killed an unarmed woman, (whom he claimed he was not even aiming at) have released the following “statement.”

To Our Valued Customers:
H-S Precision has received comments relating to individual testimonials in our 2008 catalog. All of the testimonials focused on the quality, accuracy and customer service provided by H-S Precision.
The management of H-S Precision did not intend to offend anyone or create any type of controversy. We are revising our 2009 catalog and removing all product testimonials.
Sincerely,
The Management of H-S Precision

In spite of  almost universal outrage and astonishment by gun owners, (meaning their CUSTOMERS) HS has decided that this anemic, laughable, and embarrassing response will be enough to put their despicable behavior behind them.

To see the original statement on their website, click on the “2008 Catalog Statement” under the “News” link on the upper right side of the page.

HS Precision thought it was a grand idea to promote their rifles using the services of a man famous for one thing, killing someone he claimed he never intended to shoot.

Now they expect the people who were horrified by this position, to accept an explanation that doesn’t even reach the level of “lame.”

If they build their rifles this way, we strongly suggest you shop elsewhere.

H-S PRECISION, INC.
1301 TURBINE DRIVE,
RAPID CITY, SD 57703
(605) 341-3006 TEL
(605) 342-8964 FAX
info@hsprecision.com